ESG Homepage Development
Company Brief
One of the major American designer and marketer of children's apparel founded in 1865
Their clothing & accessories are sold at over 600 company-owned retail stores, as well as thousands of national department stores making it one of the largest retailers in the US employing 21,000 associates
1
To provide information on ESG to stakeholders and investors - develop ESG homepage and provide access to the micro-site through the main website
Value Delivered
- Developed an ESG Homepage (microsite), consistent in look and feel to their main website, that reflects ESG/sustainability data and performance related KPIs such as energy, emissions, waste, water, incidents, training, employee diversity, CSR, suppliers, etc. of the organization
- The micros-site projects their sustainability journey for various stakeholders
Solution and Engagement
- The website forms a focal point for sustainability related information for consumers and investors alike
- The website can be used by the organisation for launching a digital marketing initiative showcasing its ESG maturity
